Paid Search comes under many names, Google Adwords, Pay Per Click, PPC. The truth is it is simply advertising on a search engine against the words that your target client is most likely to type in. These could be words that your business hasn’t even thought about.
However, Paid Search is much more than just keywords, and the management of your account is critical to ensuring that you receive the very best return on your investment.
Media in a Box aims to de-jargonise Paid Search. Our team ensure the following: