Content Strategy is a very important aspect of increasing brand awareness, driving valuable website traffic, aiding increases in search engine ranking, and ultimately, making the phone ring and driving footfall to your business.
Many businesses over commercialise their content, and with consumers and decision makers surrounded by sales messages, the general result is little impact and low engagement.
Our approach revolves around creating compelling, educational, useful content. Content production reflects the objectives of the business. This is established by an informal telephone conversation/face to face meeting to discuss what these objectives look like. Our team will then use this information to construct the content piece using keyword research to ensure that “trigger” keywords that relate to your business are within the content, and supporting better search engine ranking.
Imagery should always come from our clients. However, we recognise that sometimes this is not always possible. In this situation, for a small cost, we can send a photographer to obtain a portfolio of images for you, or we can look at available stock imagery that matches the requirement of the content.
For details of our additional services then click here to go to our SERVICES page.
To start a discussion, or for further questions then don’t hesitate to contact us or fill out our enquiry form below.