We all know that Google has the largest amount of traffic when it comes to search, and for Media in a Box, it is no surprise that the 2nd largest search engine in the UK is Youtube. We only have to do a search on Youtube, and you realise just how big video has grown. Anything from learning how to tie a tie, to how to polish shoes, and even how to service a boiler?
What is clear, businesses have a massive opportunity to align their services and their skill sets by showcasing their knowledge and educating their customers, while attracting new customers to them. The simple fact is that people instruct businesses that they trust. A company, providing education and insight to consumers are more likely to engage with that provider. But the value of building video into your marketing plan delivers many benefits that you, and your company may not have considered.
SEO (Search Engine Optimisation) will improve when video content is used within the marketing plan. It is when you look at how video helps that you start to build a bigger picture? There’s a lot you can do, but adding videos specifically helps increase your search engine results page (SERP) rank in a few ways:
- Increasing your click-through rates: Including video on your page drives a 157 percent increase in organic traffic from SERPs.
- Lowering your bounce rates: People spend over twice as long on a page with video than without.
- Creating quality backlinks: The higher the quality of your content, the more likely you are to get backlinks
We also know that video tends to get the attention and engagement from consumers. With people on the go, and now more mobile than they have ever been, and also more time-starved than they have ever been, video is the media of choice for people on the move. Audiences are about ten times more likely to engage, share and comment on good video content than blogs or standard social posts. If your business wants to talk directly to consumers and get their engagement then video should definitely be at the top of your thoughts.
However, video is generally an afterthought when it comes to businesses planning their marketing strategy. The general reason is a business owner does not know where to start, they do not know what story to tell about their business, or what makes compelling content. So, they carry on doing the same marketing messaging that they have done for the last ten years. In the meantime, the consumer is engaging with video, and chances are that these consumers are looking at content provided by your competitors, both local and national.
Media in a Box makes video simple! We create the story around your business objectives. With research and analysis, we identify your target audience, we identify the tone of voice to use, and the creative execution. We plan your filming day with you, and then come and film for ten hours, which produces five hours of content. Five hours of content is 600 pieces of 30-second video…it could be 600 posts on Facebook, 600 opportunities to engage with new and existing customers, 600 days of constant presence, that’s nearly two years. We start you off with initial output and can help with the media plan to ensure maximum conversion opportunity, scheduling your presence on social media, using video display advertising, ensuring your video is optimised on your website. All reported on, all transparent, all in English!
For an informal chat about video, and how your business can use it as part of a wider content strategy, give us a call on 01233 878233 or contact us here